Recruitment content ideas

Top 10 Recruitment Content Ideas – A Definitive Guide to Help You Generate Unique and Engaging Content

Content is king.

It is the backbone of your recruitment campaign. It is what will make your company stand out from others in the industry. And it is what will make you stand out from your competitors.

Businesses of all sizes and ages can benefit from investing in content marketing as it is a great way to get your brand seen by more people. For recruitment agencies or departments, this can be a great way to draw attention to what you have to offer. Content marketing is a powerful tool that can help you attract and engage more candidates than ever before.

But generating content ideas for recruitment can be hard, especially if you are new to this world or just don't have much experience with content marketing. That's why we've compiled a list of 10 top recruitment content ideas that will help you generate unique and engaging content for your company's next campaign!

Recruitment content ideas

Recruitment content is one way to connect with potential job seekers. The tips in this article will help you be successful in your recruitment marketing efforts.

The recruitment industry is a competitive one. Companies are striving to get the best talent for their vacancies, and candidates are looking for the best company that can provide them with a fulfilling career. Recruiters have to work hard in order to stay ahead of the game and find the perfect candidate for their job openings. One way they do this is by creating content that will help them attract top talent, but it’s not an easy task.

In this article, we will explore how recruiters can create content that will attract top candidates and what they should be focusing on when doing so.

Blog content for recruitment agencies

Recruitment agencies are looking for people to fill their open positions. They need to advertise their company and make sure that they are attracting the right candidates.

To attract the best talent recruiters should provide the best services. A blog is a great way of doing this. It gives them an opportunity to showcase their work and demonstrate their expertise in the industry.

A blog that is targeted at potential candidates is a great way to do this. Blogs should be filled with information about the company and its recruitment process.

With that being said, recruitment agencies have a very specific audience, which means that they should tailor their content accordingly.

Aim of a blog

The main purpose of a blog is to provide useful information to its readers. This gives companies an opportunity to demonstrate what they do and how they can help people in the industry.

It’s also incredibly beneficial for the company too.

When you take a look at all the research, it becomes clear that customers are 131% more likely to choose a company with high-quality posts.

What makes good blog content?

The best blogs are those which have a clear, concise subject line. and are written in an engaging way, so that they create content that keeps their audience interested. Blog posts should also utilise keywords. Keywords are the backbone of driving readers to their blog.

Keywords are a form of search engine optimisation (SEO). Put simply, keywords are the search terms their audience uses on search engines such as Google. For example, “how can I write a good CV?”

It’s important to use the wording of their audience’s searches so that they can help guide them to their pages and find their blog content.

Recruitment blog topic ideas:

How to help people find the perfect job?

In order to help people find the perfect job, we need to take a different approach. We need to think of their needs and wants and what they are looking for in a job. We also need to find out what they are not looking for in a job.

We can do this by asking them questions about their preferences and needs, such as:

- What kind of work environment are you looking for?

- How many hours do you want to work?

- How skilled are you?

- What type of company culture is your ideal work environment?

Understanding your audience and their needs will help you tailor content to their desires.


Podcasts are becoming ever more popular, and are a great place to look if you're looking for creative content marketing ideas.

Recording a podcast that discusses the challenges of hiring, shares people's stories, or promotes current opportunities would ensure that you could reach your target demographic.

It might seem like a lot of work, but there are platforms that guide you through the whole process of producing your podcast. Start by exploring what podcasts exist in your field to start getting inspiration for yours.

Help people with resumes and interviews

Create content with CV and interview guidance documents for your candidates. They can be great for sharing across your social platforms, and also for adding value to the candidate’s journey with you.

Advice for getting hired at your company

What tips do you have for people who are thinking about applying to your company?

Marketers like to spend a lot of time talking about the “value” content can add, and posts like this one are a perfect example.

Smart recruiters understand that they can help job seekers by providing valuable training and guidance. They are also great for the company as you not only provide a lot of value to your HR team but provide a better experience for the applicant.

Write about interesting things about your industry

Many candidates may not fully understand or even know about the depths and breadth of your industry. Writing content on this can widen their perspective and even pique their interest in pursuing a career with you. - Especially if it aligns with their goals and values.

Recruitment blog and news

Recruitment websites should have a blog or news section for them to rank well on search engine placements. This will bring in relevant keyphrases and allow you to join the conversation around potential employees.

However, you may also be able to use this as an opportunity to demonstrate your extensive knowledge and valuable insight into recruitment. This way, you help build trust with potential clients right off the bat and secure more jobs in the future which gives you more time for them to increase your income by doing a job that’s conventionally done by junior staff.


Infographics can be very shareable among a target audience if they include information that's of interest to your customers. You might choose to focus on salary ranges, the rise and fall of certain areas, or other aspects depending on your client base.

Infographics are a really cool way to engage your customers, as they can help you stand out when shared on social media. Working with a graphic designer can be beneficial too, as they know how to design in such a way that is engaging and draws attention.

Online tools are great for creating infographics. Tools like Canva allow you to create amazing visuals without paying a designer if you have a limited budget.

Employee profiles

Coworkers matter and we all want to be able to work with people we like and respect. That's why HR needs to pay more attention to the social aspects of work when recruiting and hiring new employees.

This is one of the ways in which employee profiles are an excellent marketing tool!

As a company, it’s really important to showcase not only the ins and outs of your business but also the type of people you hire. To do that, post images and videos of your employees on social media.

Recruitment video content

Videos are powerful in many aspects, both for a website and your own brand. Websites with videos rank 53x more on Google

Think about how you could reach out to your audience, what they might be interested in, and the best way to communicate that.

For example, if you’re recruiting at a high level, it could be useful to record interviews with relevant industry professionals or share insights with your followers on a given topic.

However, it's a valuable way to reach out to potential customers and get them talking about your company. While depending on the production level you're willing to invest in, this can be an easy and cheap form of content marketing.

Company updates

Sharing positive stories is a nice way to show people you care, even if they're not customers. It also reflects positively on your company and makes it seem more likable.

Employees want to feel proud of their organisations, especially millennials. So sharing news about awards, innovations or collaborations is a great way to convince job seekers that your company is great.

What do professionals look for in a company? Reputation & culture matter!

A company’s reputation and culture matter a lot when it comes to attracting talent. A company’s reputation is what the public thinks of them, and the culture is how employees feel about the company.

When potential employee looks for a job, they want to know that they will be working in an environment that is fun, creative and collaborative. They want to know that their work will be valued by their boss and coworkers alike.

It is important for companies to have a positive reputation so they can attract top talent and retain them in the long run.


Tips to make your content reach further audiences:

Try to post links with a short description and an accompanying image whenever you have the chance. Always include a relevant hashtag when posting on Twitter!


Headhunters should also make sure that their followers know when they post new content, as this is important for building an online presence and connecting with a larger audience. Sending email newsletters is a great way to do this.

The best blogs are those which have a clear, concise subject line. and are written in an engaging way, so that they create content that keeps their audience interested.

If your blog is about a specific industry e.g. education, then it will give you more opportunities to provide content that is highly relevant to this industry.

We hope you enjoyed this post on Recruitment content ideas. For more tips on reaching your audience take a look at our blog post on, types of social media recruitment.

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